I have just done some work for Indigo, a great shop in Malton, selling gifts and lovely things for the home with a French/Scandinavian country feel.Alex Curtis who runs Indigo approached me about doing some publicity for her. She was planning her annual Christmas Shopping Open Day that raises money for charity (Marie Curie Cancer Care in Scarborough and Zoe's Place in Middlesbrough).
I know Indigo as a customer as it's one of my favourite shops in Malton and I always enjoy seeing what new things Alex has got in. She is a busy woman with two other successful shops in Helmsley and Yarm. Having chatted to her about the open day it transpired that the shops' open days had raised an impressive £1700 in the last five years for the charities so that was the peg for the story.
I wrote up the news release and we took a picture of Alex with some Christmas decorations from the shop. I sent the release to The Gazette and Herald, The Malton Mercury, The Yorkshire Post, The Press, The Teesside Gazette, the Darlingon and Stockton Times, the Middlesbrough Herald and Post. It appeared across the board with several papers using the photo too. Alex was thrilled with the publicity and apparently the day was a success.
We are now looking at publicising her re-launched website for customers who live further afield than her shops. Have a look at it as she has some gorgeous things for the home and is very reasonably priced. http://www.indigo11.co.uk/ And if you'd like to see how it appeared in one of the papers, here it is in the Teesside Gazette. Here's the link, http://ts15.gazettelive.co.uk/2009/10/tis-the-season-for-giving.html
